Digital Marketing Syllabus
Module 1: Basics of Digital Marketing
- Lay the foundation with fundamental digital marketing concepts.
Module 2: How Digital Marketing Helps Businesses with Case Studies
- Learn through real world case studies showcasing digital marketing's impact.
Module 3: Introduction to SEO
- Understand the key principles of Search Engine Optimization.
Module 4: Advance SEO
- Delve into advanced techniques including keyword research and optimization.
Module 5: Technical SEO
- Explore technical aspects such as site structure and indexing.
Module 6: On page and Off page SEO
- Master on page optimization, backlink strategies, and more.
Module 7: Content Writing and Copy Writing
- Develop compelling content creation skills for digital platforms.
Module 8: SEM (Search Engine Marketing)
- Learn about paid advertising and strategies to maximize reach.
Module 9: Advanced PPC (Pay Per Click)
- Explore advanced tactics for effective PPC campaigns
Module 10: Complete Google Ads including landing page wireframe
- Discover various Google Ads formats and their applications.
Module 11: Practical and Assignments
- Apply knowledge through hands on exercises and assignments.
Module 12: Social Media Handling
- Gain expertise in managing and optimizing social media platforms.
Module 13: Social Media Marketing
- Explore the nuances of leveraging social media for marketing.
Module 14 : Facebook and Instagram Marketing
- Creating marketing campaign generate potential leads and sales. Module
Module 15: LinkedIn Organic and Paid Marketing
- Learn how win organic and paid m arketing with content marketing strategy
Module 16 : Mail Marketing
- Develop a comprehensive email marketing strategy to reach customers organically
Module 17: AI in Digital Marketing and YouTube Marketing
- Embrace the future with an understanding of AI's role in marketing. Each module hones specific skills for a well rounded digital marketing expertise.
Module 18: Interview Preparation, Mock Interview, Resume Making
- Get ready for job interviews with mock sessions and polished resumes.